Alexandra Samuel

Summary

Alexandra Samuel is an authority on the digital workplace. A speaker and data journalist, she is the co-author of Remote, Inc: How To Thrive at Work….Wherever You Are (Harper Business, 2021) and the author of Work Smarter with Social Media (Harvard Business Review Press, 2015).

Alex’s keynotes and trainings help organizations navigate the transition to the new hybrid workplace, which combines remote + office, and humans + AI.  Her writing on the workplace, business and technology appears frequently in The Wall Street Journal and The Harvard Business Review, and she is the AI columnist for JSTOR Daily.

The co-founder of groundbreaking digital agency Social Signal, Samuel creates data-driven flagship reports and workshops for companies like Google, Discovery and Sprinklr. She holds a Ph.D. from Harvard University, and works remotely from Vancouver, Canada.

Source: Website

OnAir Post: Alexandra Samuel

News

Alexandra Samuel on Being Human in 2025
ITDF Webpage, ITDF CuratorsMay 7, 2025

Alexandra Samuel is a data journalist, speaker, author and co-founder and principal at Social Signal.

Her essay’s title: The Future Could Be Astonishing and Inspiring If Humans Co-Evolve With Open, Ethical AI. But That Vision for 2035 Can’t Be Achieved Without Change.

About

Thrive at Work

Thrive at Work is a biweekly newsletter full of inspiration, strategies and practical tools to make your work more effective and sustainable. You’ll get insights on…

  • How to understand your own quirky brain—and recognize where it gives you a professional edge.
  • What neurovariety means for your team, and how you and your colleagues can learn to recognize and appreciate the differences in how you think, perceive and communicate.
  • How to choose the apps and AI tools that suit your unique working style, so that your work is easier and more enjoyable.

Join a conversation about reinventing the workplace, and get insights that help you navigate this new world of work—so you have time for what matters most, including your life outside the office!

Source: Website

Remote, Inc.: How to Thrive at Work . . . Wherever You Are

You can thrive and excel when you’re working remotely, if you adopt the mindset, habits and tech tools of professionals who are even more productive outside the office: Learn to think like a “business of one,” and that entrepreneurial mindset will transform your experience of remote work.

Remote work can be satisfying and productive—once you craft a strategy that taps into the unique advantages of working from home. After a year in which many of us plunged into remote work overnight, we finally have a chance to make thoughtful choices about how to combine remote and office work, and how to make the most of our days at home.

Remote, Inc. gives you the strategies and tools you need to make remote work a valuable part of your renewed working life. Learn how to…

  • Gain control over how and when you work by focusing on objectives, not the 9-to-5 workday.
  • Wow your managers by treating them like valued clients.
  • Beat information overload by prioritizing important emails and messages.
  • Make online meetings purposeful, focused and engaging.
  • Build great relationships with your colleagues—whether at the next desk, or another city.
  • Find a balance between work from home, and life at home.
  • Make a remote work plan that lets you get the best from time at the office—and the best of home.

Remote, Inc. takes you inside the mindset and habits of people who flourish while working outside the office some or all of the time: people who function like a “business of one.” That’s how productivity experts Robert C. Pozen and Alexandra Samuel describe the mindset that lets people thrive when they’re working remotely, whether full-time or in combination with time at the office. You can follow their lead by embracing the work habits and independence of a small business owner—while also tapping into the benefits of collegiality and online collaboration.

Source: Amazon

Web Links

ITDF Essay, April 2025

The Future Could Be Astonishing and Inspiring If Humans Co-Evolve With Open, Ethical AI. But That Vision for 2035 Can’t Be Achieved Without Change

Source: ITDF Essay, April 2025

“If humans embrace AI as a source of change and challenge and we open ourselves to fundamental questions about the nature of thinking and the boundary between human and machine, AI could enable a vast expansion of human capacity and creativity. Right now, that feels unlikely for reasons that are economic, social and political, more than technological.

“If those obstacles are lifted, people with the time, money and tech confidence to explore AI in a non-linear way instead of for narrowly constructed productivity gains or immediate problem-solving can achieve great things. Their use of AI will not only accelerate work and open entirely new fields of endeavor, but it will enable ways of thinking, creating and collaborating that we are only beginning to imagine. It could even possibly deepen the qualities of compassion, creativity and connection that sit at the heart of what we consider human.

“Only a small percentage of the 8 billion people on Earth will be co-evolving with AI, extending how they think and create and experience the world in ways we can just begin to see. What this means is that there will be a great bifurcation in human experience and our very notion of humanity, likely even wider than what we’ve experienced over the past 50 years of digital life and 20 years of social media.

“Some of change will be astonishing and inspiring and beautiful and creative: Artists creating entirely new forms of art, conversations that fluidly weave together ideas and contributions from people who would previously have talked past one another, scientists solving problems they previously couldn’t name. Some of it will be just as staggering but in ways that are deeply troubling: New AI-enabled forms of human commodification, thinkers who merge with AI decision-making to the point of abdicating their personal accountability and people being terrible in ways that we can’t imagine from here.

We can still make a world in which AI calls forth our better natures, but the window is closing fast. … This is an utterly terrifying moment in which the path of AI feels so unpredictable and uncontrollable. It’s also a moment when it’s so incredibly interesting to see what’s possible today and what comes next. Finding the inner resources to explore the edge of possibility without falling into a chasm of existential terror, well that’s the real challenge of the moment and it’s one that the AIs can’t yet solve.
“However, the way generative AI has entered our workplaces and culture so far make this hopeful path seem like an edge case. Right now, we’re heading towards a world of AI in which human thinking becomes ever more conventional and complacent. Used straight from the box, AIs operate in servant mode, providing affirmation and agreement and attempting to solve whatever problem is posed without questioning how that problem has been framed or whether it’s worth solving. They constrain us to context windows that prevent iterative learning, and often provide only limited, technically demanding opportunities to loop from one conversation into the next, which is essential if both we and the AIs are to learn from one another.

“As long as the path of AI is driven primarily by market forces there is little incentive to challenge users in the uncomfortable ways that drive real growth; indeed, the economic and social impacts of AI are fast creating a world of even greater uncertainty. That uncertainty, and the fear that comes with it, will only inhibit the human ability to take risks or sit with the discomfort of AIs that challenge our assumptions about what is essentially human.

“We can still make a world in which AI calls forth our better natures, but the window is closing fast. It took well over a decade for conversations about the intentional and healthy use of social media to reach more than a small set of Internet users, and by then, a lot of dysfunctional habits and socially counterproductive algorithms were well embedded in our daily lives and in our platforms.

“AI adoption has moved much faster, so we need to move much more quickly towards tools and practices that turn each encounter with AI into a meaningful opportunity for growth, rather than an echo chamber of one. To ensure that AI doesn’t replicate and exacerbate the worst outcomes of social media, tech companies need to create tools that enable cumulative knowledge development at an individual as well as an organizational level and develop models that are more receptive to requests for challenge. Policymakers and employers can create the safety that’s conducive to growth by establishing frameworks for individual control and self-determination when it comes to the digital trail left by our AI interactions, so that employees can engage in self-reflection or true innovation without innovating themselves out of a job.

We need to move more quickly toward tools and practices that turn each encounter with AI into a meaningful opportunity for growth rather than an echo chamber of one. To ensure that AI doesn’t replicate and exacerbate the worst outcomes we have seen in the adoption of social media, tech companies need to create tools that enable cumulative knowledge development at an individual as well as organizational level and develop models that are more receptive to requests for challenge. Policymakers and employers can create the safety that’s conducive to growth by establishing frameworks for individual control and self-determination when it comes to the digital trail left by our AI interactions.
“Teachers and educational institutions can seize the opportunity to create new models of learning that teach critical thinking not by requiring that students abstain from AI use, but by asking them to use the AI to challenge conventional thinking or rote work. People should invent their own ways of working with AI to embrace it as a way to think more deeply and evolve our own humanity, not as a way to abdicate the burden of thinking or feeling.

“I wish felt more hopeful that businesses, institutions and people would take this approach! Instead, so many of AI’s most thoughtful critics are avoiding the whole mess – quite understandably, because this is an utterly terrifying moment at which the path of AI feels so unpredictable and uncontrollable. It is also a moment when it’s so incredibly interesting to see what’s possible today and what comes next.

“Finding the inner resources to explore the edge of possibility without falling into a chasm of existential terror, well, that’s the real challenge of the moment and it’s one that the AIs can’t yet solve.”

This essay was written in January 2025 in reply to the question: Over the next decade, what is likely to be the impact of AI advances on the experience of being human? How might the expanding interactions between humans and AI affect what many people view today as ‘core human traits and behaviors’? This and nearly 200 additional essay responses are included in the 2025 report “Being Human in 2035.”

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